Bayer is a global enterprise with core competencies in the Life Science fields of health care and agriculture. Its products and services are designed to benefit people and improve their quality of life. At Bayer you have the opportunity to be part of a culture where we value the passion of our employees to innovate and give them the power to change.

Field Marketing Specialist (m/f)

Your tasks and responsibilities

Bayer CropScience is looking for a Field Marketing Specialist that will support our sales force with marketing analysis and initiatives. Basic duties and responsibilities include, but are not limited to the following:


  • Identify market access factors by helping define the technical and commercial positioning of products and distribution strategy within the various local organizations. To support the sales force focusing on coordination of marketing campaign initiatives. To define and implement an action plan aimed at supporting district target achievement
  • Support commercial strategy implementation and definition at local level, supporting competence acquisition and update for the entire local team in order to maximize customer satisfaction and boost effectiveness of interactions
  • Be a technical point of reference over the territory for our Sales and co- operate actively with other Teams, implementing and utilizing demo and project tests
  • Ensure a flow of information towards the head office on the market, the competition and the products
  • Participation to Team/ Network events
  • Ensure flow of information between local organization and headquarter to contribute to develop marketing plan and building excellent value proposition of company offer
  • Relation Management Support identification, acquisition and retention of the trust of the key players and influencers (retailers, contractors, consultants) by defining and implementing operational marketing actions within commercial area of competence


Who you are

  • Degree in agriculture business, agronomy or equivalent
  • 1+ years of previous experience in a similar role
  • Knowledge of dedicated market (crops, technical segments, products, distributors, farmers) in Veneto and Lombardia regions
  • Proficient computer skill, specifically MS Office suite
  • Knowledge of Operational Marketing principles
  • Demonstrable strong network with business influencer and key opinion leaders
  • Excellent written and verbal communication skills
  • Self-starter attitude with a high level of motivation
  • Energetic and eager to tackle new ideas
  • Solid business acumen and evidence of leadership skills
  • Ability to communicate effectively with colleagues and customers
  • Motivation to learn daily and desire to remain updated with new agriculture trends and technology
  • Flexible, adapt to changing business surroundings
  • Geographic flexibility and willing to relocation in other regions if requested
  • Desirable knowledge of normative and Regulatory Affairs guidelines on agriculture business


If you’re looking for a place where you can grow and be proud of what you do each day, apply below.


Contract: permanent contract

Place of work: Verona and Lombardia (except Milan area)

Your application

Bayer offers a wide variety of competitive compensation and benefits programs. If you meet the requirements of this unique opportunity, and you have the "Passion to Innovate" and the "Power to Change", we encourage you to apply now. Job postings will remain open for a minimum of ten business days and are subject to immediate closure thereafter without additional notice. To all recruitment agencies: Bayer does not accept unsolicited third party resumes.

Country: Italy
Location: Milan
Functional Area: [sap_fa_19]
Entry Level: 5

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Last update: Oct 8, 2019   Copyright © Bayer AG